The Stripped Down Strategy Behind Naked Pizza
Here’s an interesting story about Naked Pizza, which focuses on social media to sell their product.
Co-founders Jeff Leach and Randy Crochet are frequently quoted as saying that Naked Pizza isn’t a pizza company, but a social media company that sells pizza. In fact, their entire business plan is based on using social media and rapid expansion to promote a healthier version of a popular fast food, one with no sugar or trans fats and about half the calories of the competition’s products.
Click on the link above for the article.
posted 1 year ago | Permatime
