One of the worst myths [is] a “unifying technology” that will make things “simpler and easier” to develop services and apps for the global mobile market. At times, some have claimed that Java (J2ME) was the answer, then Flash Lite, then Webkit browsers, and most recently HTML5. While each solution has its merits, there will not be any unification anytime soon. Even as HTML5 richness has improved substantially, browser support will still vary and many, many phones will not support HTML5 for 7+ years.

Anyone who is waiting for a single silver bullet to solve fragmentation issues in mobile will be waiting a very long time, especially if they want to go after the global mobile opportunity. As such, it is important for mobile entrepreneurs to wade in and sort it out for themselves. No one is going to flatten the industry such as Microsoft did in the PC-era to make it simple.