The trusty dot-com URL, at least its role in marketing, maybe dying. Some companies are de-emphasizing spaces they own, like their web site, in all of their ads. Instead, they’re pushing people towards spaces they rent where people are spending time - e.g. their Twitter, YouTube Facebook hubs.

One important point that companies must realize is that with this shift from dot-com URL to social media (Facebook and Twitter) comes responsibility. Dot-com URL is mostly about pushing news out in one direction, whereas social media is about interaction. If you want to bring your customers to Facebook and Twitter, make sure you are well prepared to interact with them.

Secondly, I’ve noticed some companies shift to social media at the expense of their dot-com URL. One company I tried to interact with at their blog site simply ignored my comment which was waiting for moderation. I had to go to their Facebook Page to remind them to publish my comment. Spreading yourself too thin is simply bad execution in customer relationship.