The title of the original Business Insider article is “How To Build A Company With 300 Million Users In 5 Years.” I find it funny to suggest anyone can build Facebook after reading the article. It’s not possible to build another Facebook, period. It’s not the same as building a Model-T car on an assembly line by doing the exact same thing over and over again. Furthermore, there is no market for two Facebooks to exist side by side. That’s why MySpace started to decline when Facebook took off (and Friendster declined when MySpace took off before that).

Today, if you have ambition to take over the world, the goal should be to have 500 million users in 3 years. Aim for the top dog. That’s why Google wants to beat Microsoft and Facebook wants to beat Google.

By the way, I started with a criticism of the article’s title, but the interview itself is very good. The interviewer, Henry Blodget, did a good job.